Excitement is Nissan's DNA
Introducing the Nissan Institute of Technology. Through this spoof institute, we demonstrated that Nissan's got excitement, down to a science; their latest line up is lab tested for the highest standards in performance, safety, technology and most of all, fun-to-drive-ability.
Bringing the Institute of Thrillology on road
An interactive Wind Tunnel was built at Drive Fest 2022 for attendees to become testers
by sitting in vehicle seats and getting their "Thrill Levels" measured.
Thrillology at the Autoshow
The Thrillology experience was brought to the Montreal and Toronto Autoshows. Attendees could interact with our expert Thrillologists to learn about the exciting features integrated into every vehicle of our 2023 Nissan lineup.
